Datenschutzerklärung
GameKings Privacy Policy
Game Trade Ltd trading as GameKings is a company incorporated in England with company number 7646566 & having its registered offices at; c/o Ward Williams, Belgrave House, 39-43 Monument Hill, Weybridge, Surrey, KT13 8RN, (GameKings, “we”, “our” or “us”).
We respect your privacy & take our responsibilities seriously in relation to the processing and storing of your personal data. This privacy policy sets out how GameKings uses and protects any information you provide to us when using this site (www.gamekings.co.uk), regardless of where you visit it from.
We have appointed a privacy officer who is responsible for overseeing questions arising from this privacy policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the Privacy Officer using the details below.
Contact Details:
Privacy Officer
Game Trade Ltd
42 Enterprise House
44-46 Terrace Road
Walton On Thames
Surrey
KT12 2SD
UK
Tel: 01932 242 095
Email: support@gamekings.co.uk
We keep our privacy policy under regular review. This privacy policy was last updated in March 2023.
It is important that the personal data we hold about you is up-to-date & as accurate as possible. Please contact us if your personal data changes.
Where we need to collect personal data by law or under the terms of a contract we have with you & you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you, (for example to provide you goods and services). In this case we may have to cancel a product or service you have with us. We will of course notify you if this is the case.
While we can never guarantee that the transmission or processing of personal data is entirely risk free, especially the transmission of personal data over the internet, we are committed to ensuring personal data is processed in a lawful, fair, transparent & responsible way.
The type of personal information we collect:
In order to process your order & fulfil our contract with you, we currently collect and process your following information;
Identity, Contact, Financial & Transaction & Profile Data:
This includes, your full name, email address, contact number, postal address, billing address and credit card/payment information, VAT number, username & password, purchases made, feedback, reviews & survey responses etc.
Technical & Usage Data:
In order to enhance your time on our site, we may monitor browsing patterns. In order to do so, we may collect information & user stats about your visit to our site, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products, pages and items you viewed, searched for or purchased; page response times, length of visits to certain pages etc. We can collect this data using cookies, server logs & other similar technologies.
This will also include Technical Information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login data, browser type (e.g. Safari or Firefox or Chrome) and version, time zone setting, operating system and platform etc.
Third Parties & Links to other Websites
We will always endeavour to deal with vendors, supplies & other third parties who are UK GDPR compliant or, in the case of third parties located outside of the UK, who have adequate measures in place to safeguard the security of personal data.
This website may contain links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we strongly recommend that you read the privacy policy of each & every website you visit. We accept no liability whatsoever howsoever arising for the content or reliability of these third-party websites or the data collection & use practices or security measures used by such third parties.
On each of our product pages we have buttons to enable sharing pages that you think your friends may find useful. These buttons are for the commonly used social media networks such as Facebook, Instagram, TikTok, Twitter, YouTube and Google.
Google:
GameKings uses Google Analytics to analyse browsing patterns on our site. We do not gather any personally identifiable data for this purpose. For full details please see -
https://www.google.com/policies/technologies/types/
Twitter Tweet button:
"Like many companies, Twitter receives log data from visits to websites that use our social widgets, such as our Tweet and Follow buttons. This log data may include information such as IP address, browser type, the referring web page, pages visited, cookies, and other interactions with the buttons or widgets as outlined in the Twitter privacy policy:
https://twitter.com/privacy"
YouTube:
GameKings embed videos from YouTube into some of our product and landing pages to provide visitors with more information about the products we sell. For details of YouTube's Privacy Policy please see -
https://www.google.com/policies/technologies/types/
Instagram:
You can view the Instagram Privacy policy here:
https://help.instagram.com/155833707900388
HotUKDeals:
We also have links embedded throughout our website giving you the opportunity to post a deal to the HotUKDeals website. You can view their privacy policy below;
https://www.hotukdeals.com/privacy-policy
Cookies
This website uses cookies. Cookies are small text files which are stored by your browser on your computer and are normally used to gather statistical information and to analyse trends of use or access to a website. Cookies cannot be used to run programs or deliver viruses to your computer or device. We use cookies to collect information such as IP addresses, types of operating system, browser language etc. Cookies may be used to save your personal preferences, so you do not have to re-enter them each time to access our website. We also place cookies on your device when you interact with website technologies from third party providers, such as scripts, pixels & tags, which we integrate on our website.
Cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us. You should know that you can block or refuse cookies and that this will not prevent you being able to complete a purchase on our website.
How we get the personal information and why we have it
We collect data from your visit to our website including where you have clicked through to our website from another website, search engine or web link etc.
Most of the personal information we process is provided to us directly by you for one of the following reasons:
Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) & your interests and fundamental rights do not override those interests &/or
Where we need to comply with a legal or regulatory obligation.
You are able to remove your consent at any time, (this includes your right to stop us from contacting you for; any marketing purposes, to request a review of a recent purchase, to notify you if you have items in your basket & not completed your checkout, to opt out of any marketing materials & newsletters, etc)
You can do this by contacting us at any time.
Below is summary of the ways in which we plan to use your personal data;
To register you as a new customer.
To provide the products and services, to process and deliver your order(s) using third party providers, to provide our Click & Collect service.
To manage payments, fees and charges, using third party acquirers where applicable (i.e. non-cash transactions) and collect and recover money owed to us.
To manage our relationship with you, to notify you of changes to our terms and/or policies.
To enable you to take part in a prize draw, competition or complete a survey and/or review.
To administer and protect our business, (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
To use cookies and data analytics to improve our website, products/services, marketing customer relationships, research/satisfaction surveys, and experiences.
To make suggestions and recommendations to you about goods or services that may be of interest to you.
To provide you with our marketing communications.
To provide customer support and respond to your queries and/or provide you with information requested with assistance from our third party service providers.
To prevent, detect and investigate claims and crime, such as fraud, theft, criminal damage etc.
To identify and prevent fraudulent transactions.
To carry out photoshoots and use video footage for our marketing and advertising purposes.
To publish and upload photographs and video footage on our website, social media platforms, TV, or other marketing materials.
Disclosure of Your Personal Data
GameKings will never sell or share your data with third parties unless it is required to fulfil your order or another function of your contract, which you have consented to.
We may disclose your information to third parties if you consent to us doing so as well as in the following circumstances;
You agree that we have the right to share your personal information with the following recipients;
Any department or authorised person within Game Trade Ltd
Business partners, supplies, sub-contractors for the performance of any contract we enter into with them in relation to the provision of goods &/or services, (for example we would need to disclose some of your information to our delivery partners including RoyalMail, ParcelForce, DPD & to our newsletter delivery & marketing providers etc);
Government agencies, authorities or departments for the purpose of complying with any security requirements or legal obligations; and
Analytics and search engine providers that assist us in the improvement and optimisation of our website.
Fraud Protection
To ensure that your payment information, (credit card, debit card, paypal account etc) is not being used without your consent, we may validate the personal information supplied by you during the order process against appropriate third party databases. This process is carried out by our Payment Processor, (dependant on the payment method) & their choice of third-party fraud protection provider. By accepting these terms & conditions, you consent to such checks being made. In performing these checks, personal information provided by you may be disclosed to a Credit Check Reference Agency which will keep a record of that information. This is only done to confirm your identity, a credit check is not carried out & your credit rating will not be affected.
Marketing
Where you have given us your consent or if you have previously purchased from us, we may use your information to contact you about products, services, offers or competitions which we consider may be of interest to you. Our marketing communications may be provided to you by email, post SMS, or such other means as we chose. You have the right to object at any time to this use of your information by contacting us at support@gamekings.co.uk
In addition to the right to object, you will also be provided with the opportunity to opt out of receiving these marketing communications both at the time that you provide your contact information to us and at any time afterwards by clicking on the relevant link in an email or SMS or by contacting us at any time at support@gamekings.co.uk
If you tell us that you do not want to receive any further marketing information from us, we will not contact you further for the purpose of marketing. However, we may not necessarily remove your information from our database(s) if it necessary to retain the information for other non-marketing purposes such as where we need your confirmation for compliance with our legal obligations. Please note, after you opt out of receiving marketing communications from us, it may take a few days to update our records during which time you may continue to receive marketing communications. Furthermore, your withdrawal of consent will not impact the lawfulness of processing based on your consent prior to the withdrawal.
Data Security
We have put in place appropriate measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.
We have put into place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator or supervisor authority of a breach where we are legally required to do so.
How long will you use my personal data for
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any legal, accounting or reporting requirements. This means that the period of time for which we store your personal data may depend on the type of data we hold.
To determine the appropriate retention period for personal data, we consider the amount, nature & sensitivity of the personal date, the potential risk of harm from unauthorised use or disclosure of your personal data, the purpose for which we process your personal date and whether we can achieve those purposes through other means, and the applicable legal requirements. This may vary according to leal requirements and other regulatory requirements in a particular country.
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at the address below if you wish to make a request.
Privacy Officer
Game Trade Ltd
42 Enterprise House
44-46 Terrace Road
Walton On Thames
Surrey
KT12 2SD
UK
Tel: 01932 242 095
Email: support@gamekings.co.uk
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at
Game Trade Ltd
Complaints Dept
42 Enterprise House
44-46 Terrace Road
Walton On Thames
Surrey
KT12 2SD
UK
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address is as below & further details can be found by telephone or on their website:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk